Monday, April 7, 2008

Oprah-Eckhart is only for Midlifers? Well, "If you don't mind me asking, how old are you?"

When Tom Ewell had his midlife crisis with Marilyn Monroe in the 1955 film The Seven Year Itch, he was 35 years old. That's because life-expectancy was much lower back then. Now mid-lifers are age 40 & up!

Those of us who are children of the 60's expected the Oprah-Eckhart predominant demographic to be 45 and older.

Instead, teenagers as young as 13 have called into the show along with a lot of folks in their 20's & 30's with careers & young kids. We were wondering if the Harpo Production team that preps and screens every call-in was skewing the numbers by cherry-picking younger callers to make it appear that this material appeals to a broader demographic.

Not so! In a thread on the Oprah message boards called "POLL; If you don't mind me asking, how old are you?" over 3,000 volunteered their age.

Only 2% are in their 70's -- even though retirement and grown children make them the perfect spiritual seeker candidate. Only 5% are in their 60's, the official Baby Boomers born after WWII. 31% are in their 50's -- the largest and most expected segment. Yet, 2% more of the Oprah-Eckhart students are in their 30's (26%) than are in their 40's (24%) with a shocking 11% studying the book while in their formative 20's.

For those of us who are now retiring from the job market & looking forward to more grandchildren, this is good news indeed for the prospects of the next generations!

You'll see this in all the segments, including the most recent, Chapter 5.